CPG: Twitter Vine Took 5 Minutes to Make

Brands flock to new shiny object from the social site

Twitter's new Vine app—which lets companies publish six-second GIF-looking videos—has piqued interest in techies, showing up as a trending topic on the social site for much of the last 30 hours. Brand marketers seem equally abuzz, as numerous companies like Red Vines and Al-Monitor have already produced Vine clips.