CPG Marketers Discuss Covid-19 Strategies and What Might Last Past the Pandemic

Demand for shelf-stable packaged food has surged

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Since the Covid-19 outbreak began, demand for shelf-stable packaged food has surged, providing a boost in revenue for CPG manufacturers such as General Mills, Conagra Brands and the Campbell Soup Company.

Beverage-based companies, meanwhile, have had mixed results, with the temporary closures of bars, restaurants, movie theaters and sports stadiums cutting into sales. In this environment, both PepsiCo and Coca-Cola have reported losses.

In the final installment of this week’s three-part virtual series Facing the Future, Together, hosted by Snapchat in partnership with Adweek, three leading marketers in the CPG food and beverage space discussed the future of the industry amid an ever-changing present.

An emerging trend that was a big topic of discussion is the rapid adoption of people purchasing groceries online.

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