CP+B's Sirius Message Is the Medium

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NEW YORK To promote Sirius Satellite Radio as a viable option to its commercial counterpart, Crispin Porter + Bogusky matched the message to an alternative medium—a street ‘zine.

On Sunday, CP+B’s print insert will run in The New York Times and the Los Angeles Times. It will also be distributed in New York at Virgin Megastore outlets and Madison Square Garden.

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