CP+B Touts Under Armour's Hoops Cred

Agency helping company push sneaker line

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Even though there may not actually be an NBA season this year, performance apparel company Under Armour is pushing hard to make its mark in the basketball footwear marketplace. Of course, it's hard to do that when you have to compete with rivals like Nike and Adidas. To give it on-court cred, the Baltimore-based client teamed up MDC Partners' Crispin Porter + Bogusky to launch a campaign for its basketball footwear line, which just celebrated its one year-anniversary last week.    

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