CP+B Signs Talent for BK, VW Teams

ATLANTA Crispin Porter + Bogusky said it has hired two senior-level creatives to work on the shop’s Burger King and Volkswagen accounts.

Scott Wild, 40, has been tapped as a senior copywriter, splitting his time between the two pieces of business. Wild left Cramer-Krasselt in Chicago, where he was a group creative director, to join the MDC Partners shop in Miami.

“I want to be on the top team,” Wild said of his decision to take the job.

Before C-K, Wild was an associate creative director at TBWA\Chiat\Day in San Francisco, where he worked on the Fox Sports account and helped develop a campaign to launch the Sony PlayStation 2. He also was an associate creative director at the former Legas Delaney shop in San Francisco.

Wild also has worked as a senior copywriter at Wieden + Kennedy and Cole & Weber/Red Cell, both in Portland, Ore. He began his career at Minneapolis-based Fallon after graduating from the University of Wisconsin and the Portfolio Center in Atlanta.

Wild is teamed at CP+B with Mel Kreilein, an art director he worked with at Cramer-Krasselt who joined CP+B last month.

CP+B also added Winston Binch as executive interactive producer to work on the VW and Burger King accounts. Binch, 31, left R/GA in New York, where he was a senior producer on several Nike digital accounts, including Nikeid.com, nikegridiron.com and the Web animation series, “Hooptown.”