CP+B Puts Sirius Radio on TV

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ATLANTA Sirius Satellite Radio launched its first ad campaign last night on national television.

The estimated $3 million campaign, from Maxxcom’s Crispin Porter + Bogusky in Miami, broke on CBS’ Late Show With David Letterman and NBC’s The Tonight Show with Jay Leno.

Under the theme “It’s On”, the first 30-second spot, featuring music by hip-hop artist Dr.

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