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ATLANTA Sirius Satellite Radio launched its first ad campaign last night on national television.
The estimated $3 million campaign, from Maxxcom’s Crispin Porter + Bogusky in Miami, broke on CBS’ Late Show With David Letterman and NBC’s The Tonight Show with Jay Leno.
Under the theme “It’s On”, the first 30-second spot, featuring music by hip-hop artist Dr. Octagon, will continue to run on national cable channels including ESPN and MTV. The ad will also appear on CBS’ telecast of the 45th Grammy Awards.
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