CP+B L.A. Lands Its First Account

The FineLiving Network last week awarded Crispin Porter + Bogusky creative and media planning duties, as the cable network gears up for a March 17 launch.

The account marks the first win for the Los Angeles office since it opened Sept. 10 as an outpost of the Miami shop. The win followed a review that included Rubin Pos taer and Associates and Creative Domain, both Los Angeles, and Brainsaw, Santa Ana, Calif., sources said.

Sally Hogshead, cd/managing director for CP+B, here, said the experience of FineLiving’s owner, Scripps Networks, in operating niche networks suggests strong growth potential for the account.