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NEW YORK Volkswagen next week breaks a North American campaign for the redesigned GTI that emphasizes the car’s German and “hot hatch” heritage.
The commercials, breaking on Feb. 20, feature a comical male and female German engineer duo in modern white lab-coat-style attire. They taunt impostors and “unpimp” their over-the-top rides. They shoot a car out of a catapult in one spot, crush a car with a crate (containing the new GTI) in another. In the third commercial, they crush a car with a wrecking ball.
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