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ATLANTA Crispin, Porter + Bogusky today launches broadcast work for Compass Bank that highlights the institution’s free-checks-for-life program and lack of ATM fees.
Two 30-second television spots, which will air nationally on stations such as CBS, UPN and NBC through the end of the month, were directed by Tim Godsall of Biscuit Filmworks in Hollywood, Calif. The first commercial, “Ficus Tree,” shows bank staffers huddled around a ficus tree, ignoring a growing line of customers.
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