Cox Taps Doner to Build Brand, Draw Customers

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Doner hit the right mix of brand-building and retail work to win Cox Communications’ estimated $20 million business, company executives said.

“We were looking for an agency that could bring a balance of brand and (customer) acquisition expertise,” said Joe Rooney, vice president of marketing for the Atlanta-based cable company.

The Southfield, Mich., agency won the account after a review that included Martin/Williams, Cramer-Krasselt and Trone Advertising. RedDragon Consulting in Atlanta handled the search.

The account went into review in December when incumbent BBDO South re-signed after winning Cingular Wireless’ $250 mil-lion account.





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