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Doner’s first ads for Cox Communications take a humorous approach in urging people to change their communications provider.
The Southfield, Mich., shop’s effort is retail-oriented, but sets the tone for an integrated brand campaign due in late August or September, said Dena Malsom, director of creative services and branding at Atlanta-based Cox.
“This campaign has an energy level we’ve not reached before,” said Malsom.
Doner won the client’s $20 million account in March, besting Trone in Greensboro, N.C.,
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