Cox Goes for Laughs

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Doner’s first ads for Cox Communications take a humorous approach in urging people to change their communications provider.

The Southfield, Mich., shop’s effort is retail-oriented, but sets the tone for an integrated brand campaign due in late August or September, said Dena Malsom, director of creative services and branding at Atlanta-based Cox.

“This campaign has an energy level we’ve not reached before,” said Malsom.

Doner won the client’s $20 million account in March, besting Trone in Greensboro, N.C.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in