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Has the use of cows in marketing reached, well, a tipping point? Cartoony spokescows are great. We’ve got California Cheese’s happy cows, who ogle each other. We have Gateway’s talking cow and its cow-design packaging (although its “Rubber Stress Cow” toy was recalled because kids were in danger of choking on it).
The problem is, real-life, nontalking cows are different. They’re bulky. They’re sometimes mad. They get cut up by Damien Hirst. Which makes an upcoming Dairy Queen promotion a bit of a head-scratcher.
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