Cow Speaks Up for H-E-B's MooTopia

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DALLAS Rives Carlberg’s humorous TV spot for HE Butt Grocery Co. features a talking cow pitching the benefits of MooTopia, the chain’s new low-carb, lactose-free milk product, the agency said.

The 30-second spot, which broke Friday from the Houston independent, targets consumers looking for enhanced flavor and nutrition in their milk, as well as customers who may be lactose-intolerant, diabetic or on the Atkins diet.

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