Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts.
With 2022 underway, I want to ensure we have the foundation in place to continue to deliver best-in-class work for our clients. Marketers are looking for data-infused, strategy-led and culturally-relevant insights as brands and entire industries have been repositioned and, in some cases, de-positioned. As changes in consumer behavior continue to shift brand priorities and the tech evolution continues to change the way we engage, growth will only come from building meaningful relationships between people and brands.