COVID-19 Puts Experiential Careers on Hold for Young Talent

Many young marketers and creatives saw their 2020 projects erased within a week

Ashley Lawrence, a digital marketing professional in the live music and festival space, was slated to start her new job as a marketing project manager for a Live Nation-affiliated festival two weeks ago. That same week, coronavirus cancellations and the world’s call to self-isolate caused Live Nation’s stock to drop—dramatically.