Covid-19 Has Made Americans More Brand Loyal Than Ever

New research has good news for brand names—the big ones, anyway

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As the country slowly wrestles free of its Covid-19 restraints, a new study has revealed an interesting wrinkle in consumer shopping preferences: Despite the social and economic upheaval of 2020—or perhaps because of it—Americans are emerging from the pandemic as more brand-loyal that perhaps any time in history.

A new Savings.com survey of a thousand Americans reveals that a whopping 97% of shoppers now consider themselves to be brand loyal. That’s a 7% increase from 90% level measured in 2019.

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