Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The Covid-19 pandemic has been great for some companies, and catastrophic for others. That’s even the case within specific industries, as individual businesses encounter financial tailwinds or headwinds depending on their position.
That’s certainly what’s happening to the alcohol industry, which appears to be splitting into two camps. Retail, DTC and delivery services are benefiting, while bars, restaurants and many alcohol brands themselves are struggling.
In March and April, spirits sales at liquor, grocery and convenience stores were up 34% compared to the same time period last year, according to figures from Nielsen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in