Covid-19 Could Lead to the End of B-to-B Brands as We Once Knew Them

Due to a convergence with b-to-c brands

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It goes without saying that everyone’s day-to-day lives have been turned upside down by the Covid-19 outbreak. In the short term, this upheaval abruptly changed consumers’ interactions with a brand, from how we perceive and define them to which ones we engage with. But the long-term effect is even greater.

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