Covid-19 Could Lead to the End of B-to-B Brands as We Once Knew Them

Due to a convergence with b-to-c brands

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It goes without saying that everyone’s day-to-day lives have been turned upside down by the Covid-19 outbreak. In the short term, this upheaval abruptly changed consumers’ interactions with a brand, from how we perceive and define them to which ones we engage with. But the long-term effect is even greater.

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