Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
It goes without saying that everyone’s day-to-day lives have been turned upside down by the Covid-19 outbreak. In the short term, this upheaval abruptly changed consumers’ interactions with a brand, from how we perceive and define them to which ones we engage with. But the long-term effect is even greater.