Courting Gadget-on-the-Go Lovers

ATLANTA Planet Central has launched a poster and direct mail campaign for Scottevest that uses wry humor to appeal to users of portable digital devices.

The Richmond, Va., shop said its poster for the Ketchum, Idaho-based client “accentuates both the comfort and utility of its ergonomically designed clothing line.” The print piece incorporates a photo of the Scottevest “gadget jacket” and the tagline, “Now there’s a better place to keep your gadgets.”

Steve St. Clair, creative director at Planet Central, said that the work was designed to appeal to people who carry digital devices around all day with no place to store them.