Tries TV Push on Aug. 1 launched the first TV campaign in its 11-year history, telling consumers: “There’s a better way to save” in humorous commercials depicting the outrageous lengths people will go to in order to save money on grocery bills.
Four spots, scheduled to run in 15- and 30-second versions nationwide, show shoppers sneakily taking shortcuts in supermarket aisles to save cash. One woman gobbles up as many free samples as possible, while a man tries to discreetly shampoo his hair. Each ad ends with a reminder that is the place where consumers can “Click. Print. Save.”