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Coupons.com on Aug. 1 launched the first TV campaign in its 11-year history, telling consumers: “There’s a better way to save” in humorous commercials depicting the outrageous lengths people will go to in order to save money on grocery bills.
Four spots, scheduled to run in 15- and 30-second versions nationwide, show shoppers sneakily taking shortcuts in supermarket aisles to save cash. One woman gobbles up as many free samples as possible, while a man tries to discreetly shampoo his hair.