In a Coup, Zoo Advertising Snags Edison's 'Green Energy' Account

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Zoo Advertising here has landed its biggest ad account to date with last week’s $10 million win of Edison International’s Edison Source business.
The 10-month-old agency won the account only two days after giving its first creative presentation, and less than two weeks after being invited to participate in the review.
The other known contender was Grey Advertising’s Los Angeles office, the longtime agency of record for Edison International’s corporate ad business [Adweek, July 21].

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