Country Crock Plant Butter Helps Bakeries Deliver 1,000 Cakes for Quarantine Birthdays

#HomeboundBirthday supports small businesses and consumers unable to hold traditional celebrations

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While the Covid-19 pandemic has forced many brands to pause or pivot their campaigns since March, Country Crock Plant Butter found an opportunity to execute a social good campaign to support struggling small businesses and consumers.

The dairy-free butter, which the Upfield-owned company debuted in 2019, teamed with agency BCW Global for #HomeboundBirthday, a social campaign that tapped 10 local bakeries across the U.S. to deliver birthday cakes to quarantined consumers.

The digital and social campaign, which ran from April through June, covered the cost for bakeries to make and deliver more than 1,000 cakes.

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