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In what may sound like wishful thinking on the company’s part, some current Toyota advertising mentions the “loyalty” of Toyota owners amid the automaker’s travails. Is there any basis in reality for such an allusion? Recent polling suggests there’s at least some.
In Rasmussen Reports polling this month, 40 percent of respondents who own a Toyota said they’re very likely to buy their next vehicle from that company, with another 24 percent somewhat likely to do so.
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