Could P&G Sell Off Iconic Ivory Brand?

Sales have slid, no projected growth

Since Procter & Gamble’s Aug. 1 announcement that it intends to shutter or sell off as many as 100 brands, investors, advertising firms and retailers have speculated over which products would change hands or become unavailable. The Wall Street Journal has crunched sales data and projections and uncovered a bombshell of a candidate: Ivory soap.