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After the Federal Trade Commission’s hammer came down earlier this month on deceptive weight-loss aids, settling with Sensa and others for a record $34 million and updating its 10-year-old media “gut check” guide, broadcasters and publishers may need to be on their toes. Federal regulators were dismayed when media brands like Parade, ShopHQ and Shape were among those carrying ads for weight-loss products swept up in its enforcement action.
The FTC could one day decide to bring action against a media outlet for “disseminating” false food, drugs, devices, services or cosmetics ads.
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