Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arnold has changed at least one element of its marketing strategy for Monster.com, the online employment site: The guy wearing the clam suit is out; a floor hockey team in bunny suits is in.
A 30-second spot that hit national airwaves last week shows the rabbit-eared team weaving in and out of cubicles in a corporate setting as a voiceover exhorts young adults seeking their first jobs to post résumés on Monster. Those heeding this advice are told they can expect to find work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in