Costa Neto Joins Y&R Miami as CD

ATLANTA Young & Rubicam Miami has named 29-year advertising veteran Antonio Costa Neto creative director, the agency said.

The Young & Rubicam shop said that Costa Neto, 46, would oversee creative development and participate in new business development efforts. He begins work immediately.

Eddie Gonzalez, chairman and chief executive officer at Y&R Miami, said that the agency is excited about Costa Neto coming aboard. “Antonio’s advertising experience combines solid leadership skills with exemplary, award-winning creative, which is key for this role,” added Gonzalez.

Prior to joining Y&R, Costa Neto was the founder and creative director of his own Miami ad agency, ACN & Partners. He also has been a creative director for local shops such as Fischer America and Bates South.

Costa Neto began his career as a copywriter at DPZ Advertising of Brazil. He went on to serve in various creative roles at Brazilian agencies such as Fischer/Justus/Y&R, W/Brazil and Newcomm Bates in Sao Paulo. Costa Neto has worked on accounts including Mercedes-Benz, McDonald’s, Kaiser and Toyota.