Cossette Scores With McGraw-Hill

NEW YORK Cossette Communications said it has added the McGraw-Hill Cos. for corporate advertising chores, including an integrated campaign to debut early next year.

Traditional media advertising, along with online and nontraditional programs, are on tap, according to the New York agency.

The client spent about $5 million on corporate ads last year and less than $1 million through the first half of 2006, per TNS Media Intelligence.

“We have found an exciting and creative marketing partner in Cossette, and we look forward to a successful and productive relationship,” said David Stafford, svp, corporate affairs at McGraw-Hill. Cossette was selected following a review; other contenders were not disclosed.

The company had previously worked with Margeotes Fertitta Powell, a New York-based unit of MDC Partners.

The target audience for the upcoming campaign includes institutional investors and fund managers, as well as thought and opinion leaders in the business community.

McGraw-Hill provides information services to the financial, education and business sectors through brands such as BusinessWeek, J.D. Power, McGraw-Hill Education and Standard & Poor’s.

Cossette is headquartered in Quebec City, Canada, and employs about 60 staffers at its New York outpost. It also maintains offices in Boston, London, Los Angeles, Moscow and Shanghai, serving a mix of business and consumer clients.