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Former D’Arcy Masius Benton & Bowles president Lance Smith had not planned to join a smaller shop after D’Arcy shut down in January, but he says it was no accident that he has landed at Cossette Post in New York as president and COO.
“When I went into the search, I was very much aware that there could be a very good future for midsized companies,” he said. “There is a place for what we aspire to be.”
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