Cossette N.Y. Names New Leader

NEW YORK Cossette Communications has tapped Sally Kennedy, former North American chief marketing officer at Young & Rubicam, as president of its New York office.

Kennedy, who starts today, succeeds Lance Smith, who left in May after four years. She will partner with chief creative officer Robert Reiser in leading the 55-person shop, whose clients include the U.S. Coast Guard, KeySpan Corp. and McGraw-Hill.

Cossette, which considered a handful of candidates for the position, hired Kennedy because of “her character, what I would call a cultural fit,” said Colin Schleining, executive vice president of Cossette Communication Group.