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NEW YORK TD Waterhouse this week launches a national advertising campaign that features Law & Order actor Sam Waterston and specifically mentions competitors “to speak directly to all full-commission brokerage customers and to further encourage the migration of independent-minded investors away from higher-priced brokers.”
The TV effort, via Cossette Post Communications in New York, will air nationally on cable networks such as CNBC and MSNBC and regionally on local networks. Support includes print in national and local newspapers, personal finance monthly magazines and business weeklies, as well as radio and Internet.
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