Cossette Casts Waterston in Brokerage Ads

NEW YORK TD Waterhouse this week launches a national advertising campaign that features Law & Order actor Sam Waterston and specifically mentions competitors “to speak directly to all full-commission brokerage customers and to further encourage the migration of independent-minded investors away from higher-priced brokers.”

The TV effort, via Cossette Post Communications in New York, will air nationally on cable networks such as CNBC and MSNBC and regionally on local networks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in