Cosentino USA Buys Super Bowl Spot

NEW YORK Cosentino USA, a Houston-based producer of Silestone natural quartz surfacing, has purchased a 30-second spot in the Feb. 6 Super Bowl telecast on Fox.

Cosentino is the first company of its kind to advertise on the Super Bowl. The ad will also kick off the firm’s first national television campaign.

The commercial, created and produced by Freed Advertising in Houston, features former National Basketball Association star Dennis Rodman relaxing in a natural quartz surfaced bathtub. Other pro athletes who appear in the spot include former Super Bowl champion Chicago Bears Jim McMahon and William “Refrigerator” Perry and ex-Bears coach Mike Ditka.

Fox has sold 53 of the 58 in-game Super Bowl spots at $2.4 million each. That sellout level is slightly ahead of where last year’s Super Bowl televiser, CBS, was at this same point.