Corsi Expands Into San Diego

Chapman Warwick Is S.F. Shop’s Gateway to a Tempting Market
SAN FRANCISCO–The Corsi Agency, San Francisco, which has been expanding in Northern California of late, has now acquired San Diego’s Chapman Warwick in a deal worth seven figures.
The acquired agency opened in 1966 and was bought by Warwick Baker & O’Neill, New York, in 1978. Following the Corsi deal, it will now operate under the name Corsi Chapman Warwick, said agency officials.
“I was instrumental in getting this to happen,” said Nancy Higgins, president of the new Corsi Chapman Warwick. “It’s a positive change for us.”
Higgins said joining an agency network that is expanding will give the shop more new-business opportunities. The outfit will offer advertising, public relations and marketing services for clients in fields such as telecommunications, travel and insurance, officials said.
“This is a growing group,” Higgins said. “There are plans in the works for gaining a few other offices.”
Corsi chairman and CEO Marc Corsi said the two agencies are a good fit because both have similar clients and goals.
“We were very interested in the San Diego marketplace,” he said. “It is a natural expansion for us as our expertise in technology, Internet telecommunications and hospitality are in demand in this burgeoning market.”
The move is the latest in a string of agency acquisitions by Corsi. The shop acquired two San Francisco-area agencies in the last two years: J. Coari & Associates in 1998 and Carter Israel in March.
Corsi said the shop is looking statewide at other shops as well.
Chapman Warwick’s client list includes a printer division of Hewlett-Packard, a local division of Disney and several area restaurants. The shop claimed $10-12 million in billings last year.
The agency said the backing of a network has already meant more publicity and contact from prospective clients. “We automatically have received some phone calls out of the blue because of this,” Higgins said.
Higgins added that the staffers at her small agency are also viewing the acquisition as a way to move to the next level. “They are looking at this as an opportunity for their own growth as well as the growth of the company,” she said. “That’s not always the case, but this time it’s true.” K