Corona's Trick Is a Real Treat

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The beach scarcely seems a suitable venue for Halloween—too bright and sunny, too open and airy. But with Halloween having become a major holiday among today’s young quasi-adults, it makes sense for a beer brand like Corona to link itself to the occasion, even while sustaining the beachy imagery it has long used as its advertising signature. A spot from Chicago-based Cramer-Krasselt deftly finesses the matter. As the spot opens, we see some well-toned beach denizens working on their tans—as if their tans needed any work.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in