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Here’s one way to incentivize caring about oceans: give people beer in exchange for picking up a few scraps of plastic.
On June 8, Corona is honoring World Oceans Day by kicking off a global weeklong initiative that forgoes sales in favor of a little social good. According to the brand, it will accept plastic intercepted in cities and on the coast as payment for beer.
Details of the initiative remain scant, as it’s unclear if there’s a particular plastic-to-beer ratio that needs to be met before Corona starts dishing out free brews (or six packs for that matter).
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