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DALLAS The importer of Modelo and Corona beer is getting a head start on Cinco de Mayo with an ad campaign from The Richards Group breaking April 17, the client said.
San Antonio-based Gambrinus, which markets the Modelo family of beers in the U.S., will run two television commercials and two radio spots. Ads and in-store promotional materials urge consumers to “Get their Cinco started.”
One 60-second TV spot shows items passing in front of the camera on a supermarket conveyer belt as a digital screen identifies each purchase.
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