Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Corona Extra Beer, whose market growth has been abetted by its refusal to hike prices, is making its first retail increase in five years and reinvesting some of the ensuing revenue in national advertising spending that now will exceed $20 million.
Importers Gambrinus of San Antonio and Barton Beers in Chicago have notified wholesalers in 80 percent of the country of an increase that should push up six-pack prices by 50 cents. The retail markup becomes effective June 1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in