Corona Markup Will Benefit Media Budget

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Corona Extra Beer, whose market growth has been abetted by its refusal to hike prices, is making its first retail increase in five years and reinvesting some of the ensuing revenue in national advertising spending that now will exceed $20 million.
Importers Gambrinus of San Antonio and Barton Beers in Chicago have notified wholesalers in 80 percent of the country of an increase that should push up six-pack prices by 50 cents.

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