Corona Light "Moonlight"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Act 1: Good-looking 20somethings knock back Corona Light at a tropical beach party as they watch the sunset. It’s pretty generic stuff. But then, the commercial quickly gives an unexpected twist with Act 2: Having portaged their beer across to the eastern shore of whatever land mass they’re on, the young folks renew the party by watching the moonrise. The potential pitfall is that the beer could seem like an afterthought in this celestial vignette, though the camera certainly gives the bottles and cases of Corona Light their full share of screen time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in