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Nothing is more indicative of summer than an Instagram picture of someone’s knees against an endless, turquoise ocean. Of course the picture isn’t complete without a bottle of beer and it definitely can’t be just any beer, at least according to Corona.
“Through research with consumers, we know Corona is by far the number one beer associated with summer,” said John Alvarado, vice president of brand marketing. “From a marketing standpoint that’s what Corona represents.
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