Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Corona’s long-running TV campaign has deftly positioned the beer as a kind of tropical vacation in a bottle. Amid a recession in which fewer of us can afford a real tropical vacation, but most of us can still afford a sixpack of beer, that’s a pretty useful niche. But it’s not quite the focus of this new spot (via Cramer-Krasselt, Chicago), which features Kenny Chesney quietly strumming and singing on a beach at nighttime. Corona is sponsoring Chesney’s 2009 Sun City Carnival Tour, so the commercial aims to get mileage out of that connection.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in