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CHICAGO Mexican beer Corona will consolidate its $50 million advertising account at independent agency Cramer-Krasselt here, the shop confirmed.
The business previously had been split between C-K and independent shop The Richards Group in Dallas, though the former has for some time handled most of the assignment.
“The unification of this account at C-K brings the brand odyssey full circle,” said agency CEO Peter Krivkovich. “They’ve known our work for years.”
Richards is currently in the hunt for Heineken’s $70 million account, according to sources.
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