Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Over the years, Corona has successfully positioned itself as the beer to drink on the beach thanks, in part, to its slogan “find your beach” and its faithful use of aspirational, oceanside imagery. Now the brand is aiming to keep shorelines looking picture perfect by launching a “Protect Our Beaches” initiative.
Corona kicked off the campaign with a cleanup effort at the South Dade Wetlands in Biscayne Bay near Miami, a waterway that is vulnerable to pollution from both the ocean and the city.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in