Cornerstone Wins Sandy Spring Bank

ATLANTA Sandy Spring Bank has selected Cornerstone to handle creative and media planning and buying duties after a review of three local shops, the bank said.

The independent Baltimore shop begins its assignment by producing the bank’s 2005 annual report. A new ad campaign that will include television, radio, print, direct mail, public relations and collateral material is scheduled to launch in March. Ads will run regionally in areas of Maryland where the bank operates.

“We were immediately impressed with Cornerstone’s creative capabilities and experience in brand development and integrated communications,” said Jim Burrows, director of marketing for the Baltimore-based bank. “As we begin to build the Sandy Spring Bank brand, we looked for a marketing partner with the ability to not only produce breakthrough creative but also to provide effective internal brand support and marketing communications.”

Independent Mann Marketing in Leesburg, Va., was the client’s last agency, but SSB has not done any significant advertising in the past year. During the first nine months of last year, the bank spent $7,000 on advertising and $150,000 in 2004, according to TNS Media Intelligence.

The bank plans to renew its advertising efforts this year with Cornerstone, the shop said. Spending on the campaign was not disclosed.

SSB is the oldest independent banking institution in Maryland and the third largest publicly traded banking company headquartered in the state.