Core Gets the Nod to Help Relaunch Indian Cycles

Venerable Brand Returns to the Road With $24,000 ‘Chief’ Model
CHICAGO–Indian, the latest entry in the “Made in the U.S.A.” motorcycle category, will get ad backing this winter from Core.
The St. Louis agency, which has gained a reputation for eye-catching print work and a new-business approach marked by blunt letters and cold calls, went after the company’s account without an invitation.
“They had started a review; we pre-empted the thing,” said Core partner J.C. Dillon. Dillon said he showed up unannounced at the company’s headquarters in Gilroy, Calif.,