A Cordial Fight For Square One

Square One here and two other finalists will make presentations this week for the $12 million account of Allied Domecq’s Kahlœa liqueur, according to a client official.
Ross Fleckenstein, vice president of communications for the spirits distributor, said a decision should come “shortly thereafter,” possibly before Labor Day. The review, initiated in June, calls for shops to create a “hip” image for the Kahlœa brand as it tries to skew younger and attract more male drinkers.
Square One is competing against BBDO and incumbent Lois/EJL, both in Chicago.
Cut from contention earlier were Lois/EJL, New York (pitching separately from Lois in Chicago); Leap Partnership, Chicago; ID8, Los Angeles; and Cliff Freeman and Partners, New York. –Glen Fes