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NEW YORK Tree-huggers are in high demand in the ad world.
Former Vice President Al Gore’s crusade to make the population more environmentally aware is having an impact on the types of ad images used to convey such messaging: Visuals are becoming more human.
Instead of traditional pictures of water droplets on leaves and Earth from space, more agencies are using images showing humans interacting with the environment and connecting with nature, according to “Creative Intelligence: 10 Major Trends,” a recently completed yearlong study by Corbis, the photographic repository owned by Microsoft’s Bill Gates.
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