Copywriter, Humorist Lowe Leaves Hill, Holliday

Add Al Lowe to the list of creative directors leaving Hill, Holliday, Connors, Cosmopulos to pursue freelance opportunities.
The copywriter, who in seven years at the Boston shop penned both humorous and emotionally wrenching ads for clients such as John Hancock Financial Services, Spalding Sports Worldwide, Harvard Pilgrim Health Plan and scores of others, believes he’s ending his tenure on a high note.
Lowe, 44, recently finished writing the current print and broadcast campaign for PricewaterhouseCoopers tagged, “Join us. Together we can change the world.” But as he’s moved on to bigger, more complex clients, he said last week, “I look at the work and it’s not my style. I want to get back to doing more fun work.”
Lowe’s rise to prominence began at Pagano Schenck & Kay in Boston, where commercials for clients such as Blue Cross and Blue Shield of Rhode Island and Dexter earned him awards and ultimately a job at Hill, Holliday.
For the last couple of years, Lowe has commuted by car and train from his home in Newport, R.I., a one-way trip that, barring delays, takes about two hours. Lowe has used that time to work on a mystery novel that he hopes to finish in the next couple of months.
Since the beginning of the year, Hill, Holliday has seen an exodus of seasoned creative directors, including creative director Mike Sheehan, copywriter Ernie Schenck and art director Jamie Mambro. Chief creative officer Fred Bertino did not return phone calls last week.