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When the cannabis brand Dogwalkers launched in 2016, it was billed as the perfect mini-joint to smoke while taking a stroll with a four-legged friend. The inspiration for the product—a Poodle mix named Bailey—was even pictured on the packaging.
The premium pre-rolled weed has since become a hot seller, now available in seven states—Illinois, New Jersey and Virginia among them—with a portion of proceeds donated to animal welfare groups in Bailey’s memory.
While its origin story is heartwarmingly chill, the brand now finds itself in a buzz-harshing standoff with a major competitor.