Copy Vet Says Goodbye to M&H

Maislen Follows Lead of Creative Mentor
BOSTON–After nearly two decades at Mintz & Hoke, senior copywriter Alan Maislen has set out on his own.
Maislen, who just turned 50, saw his best friend and mentor–executive creative director Dik Haddad–leave the Avon, Conn., shop this spring to freelance.
“Many people of my generation have gone their own way and are having a wonderful time,” said Maislen, who joined the agency in 1981. “I was sad to leave my friends, but this was the right time to do it.”
Mintz & Hoke president Chris Knopf said he’ll miss Maislen but that he’s grateful for the 10 years he spent working with him as a fellow copywriter.
“He has a wonderfully quirky personality, and he’s the warmest, sweetest person,” Knopf said.
Mintz & Hoke is the only agency Maislen ever worked for–“an anomaly in this business and a credit to the culture there,” Maislen said.
Knopf said Maislen was a pioneer in using evocative copy to make an emotional connection with audiences, as seen in campaigns for AIDS awareness and the Special Olympics. Maislen won a host of creative honors, including Clios and One Show Pencils.
In his biography on the Mintz & Hoke Web site, Maislen states, “I don’t write copy. I write love letters to the consumer.”